A domain with this trend is falling behind its competition. If a domain’s score is trending downward, it could mean that the niche the website operates in is very competitive. It may also be a sign of inefficient SEO on the competition’s side. If a domain’s score shows an upward trend, it may be a sign that the site is actively working to improve its online presence and reputation. Website Authority Score Trend in Backlink Analytics Overview It could help you compare how much work a site needs to catch up to its competition or how much potential benefit a new investment or partnership with a website may bring. In these cases, Authority Score Trend may be handy. Tracking the impact of an SEO campaign over time.Some ways to use Authority Score in your SEO workflow may include: How to Use Authority Score for SEOĪuthority Score provides useful data that may help you to improve your link building strategy when looking for quality domains, and to increase your website’s authority by tweaking your SEO efforts. In this comparison, it may be a quality, narrowly-focused prospect for pitching a topic like “gluten free cast iron skillet recipes,” but it may not work well for a broader topic like “best cast iron recipes. If we compare to its close competitors, we can see that it actually has a higher Authority Score than the rest. Highly competitive niches and websites see higher average Authority Scores, while more low-key niches or websites will have lower average Authority Scores. However, sometimes a link building prospect with a website that shows a lower Authority Score may be reasonable. This blog,, has a much lower Authority Score than. In turn, you might misjudge the value of a link from a blogger, like in the example below (this is a screenshot of the comparison feature in the Domain Overview report). When evaluating these prospects, you should avoid comparing the Authority Score of a small niche blog to the Authority Score of a huge website (such as, say, ). First, you’ll want to gather your prospects-sites that post content about food and cooking. This means you should judge a page or domain’s Authority Score in relation to similar websites in the same or neighboring niches.įor example, let’s say you’re trying to build links to a product page on your website that sells cast iron skillets. In general, Authority Score is used for domain comparison and not for determining how good or bad domains are on an absolute scale. What Is a Good Authority Score?Īuthority Score serves as an indicator of the overall quality of a domain or webpage. Note: Authority Score was updated in early 2023 in order to be more resistant to manipulation, which was tested in a study of 24,000 domains. The final score is measured in relation to the most authoritative domains.īecause of that, there are only a few domains on the Internet with the highest scores-99s, 98s, etc. The score is measured on a scale from 0 to 100, with the latter being the strongest. If we detect one of these, it subtracts points from a domain’s final Authority Score. Presence of another domain with an identical backlink profile.Too many referring domains with the same IP network.Too many referring domains with the same IP address.An imbalance between links and organic traffic. The Spam Factors metric is actually made up of six checks: Organic traffic holds the next heaviest weight. natural link profileĮach facet has a different weight on the score.
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